From creative direction to final delivery, I develop images designed to resonate across campaigns, social media, editorial and digital experiences, combining traditional production with AI tools to expand creative possibilities.
ART DIRECTION
Developing visual concepts and defining the creative vision behind each project. From moodboards and storytelling to composition and framing, every image is designed to feel intentional, distinctive and aligned with the brand.
PRODUCTION
Leading the entire image-making process, including casting, styling, set design, props, lighting and on-set direction. Working closely with multidisciplinary teams to ensure consistency from concept to shoot.
POST-PRODUCTION
Overseeing retouching, grading and final image refinement to achieve a polished and cohesive result while preserving authenticity and visual impact.
AI IMAGE CREATION
Leveraging generative AI as a creative tool to explore concepts, produce bespoke visuals and accelerate ideation. Integrated thoughtfully within the creative process, AI expands production possibilities while maintaining a strong art direction and premium level of craft.
